Digital Era and the changes it brought. "Sometimes so much change occurs that it leads to a "state change." Warming ice melts and becomes water. Water grows hotter until it changes into steam. The same kind of state change can happen with products, services, content, delivery, and even with customers
Some decades ago, the word digitalization would have included confused looks and puzzled expressions. Nobody would have thought of this era of technology we have reached into, as It is hard to believe now that there once was a world without iPhones, Facebook, Twitter or any social media platform. The
Change is the only constant, even in Media landscapes. In the following article, we will discuss how our media and its audience have changed in this era of digitalisation. Vineet Kaul, a leading journalist in India, stated in his book that "Change in the media landscape is constant. We live
Public Relations is a profession that focuses on creating and maintaining a favourable image of an individual, company, or organization to influence public opinion. One of the first instances of PR was back in 1841 when Henry Fielding wrote "The True Patriot" for his campaign for Parliament. This was one
What is Ethics? It is nothing but decent human behaviour, respect for fundamental human values and rights, obedience to the law of the land, and concern for health, safety and the natural environment. What is Professional Ethics? Each profession has its ethics. Adherence to such ethics gives rise to professionalism,
Many public relations practitioners count communication and strategy as the most valuable skills in their field. But in practice, one cannot put those skills to good use without a foundation of research and information gathering. Knowing a client's needs, target market, and available resources is essential to drawing up a
Read How is public relations a management function! Publics- A public is any group whose members have a common interest or values in a particular situation. The Public in PR can be categorised in many different ways: 1. Traditional and non-traditional 2. Latent, Aware, or Active 3. Intervening Public 4.
To understand the difference between PR and other public communication read here! There are several reasons why Public Relations are called a Management Function: Public relations help the organization develop and maintain mutually beneficial relationships with key public and stakeholders through communication.Public Relations help an organization to reach an
To understand the Nature of Public Relations read here! Public Relations is different from other forms of public communication because it is not a single form. Instead, public relations can be a combination of ways to communicate messages to the public. Still, they are characterized by their diverse forms and
Read to understand the principles of PR The nature of PR varies from organisation to organisation according to its needs. There is no ready-made formula for the form or nature of PR. Nature depends on an organisation's resources and aptitude. So, a PR person has to cut their duties accordingly.