In what ways of Media Audiences changed in the digital era?

Change is the only constant, even in Media landscapes. In the following article, we will discuss how our media and its audience have changed in this era of digitalisation. Vineet Kaul, a leading journalist in India, stated in his book that "Change in the media landscape is constant. We live amid the greatest change in the history of media. The nature and magnitude of this epochal change are so enormous that most media executives and media scholars fail or refuse to recognize it, and the others who claim to see it instead mistake its traits or characteristics as the change itself. Technology and its current applications have evolved at a lightning pace transforming the media landscape. Everyone involved in producing creative content – photographers, journalists, writers, musicians, and those who deal in those products – knows that nothing is as it was. They support transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts." Kaul (February 05, 2012, pg.01).

The article explores the changes this digital era has brought to the media sector and its audience and how digitalization has impacted the old traditional media and its way of working in its area. Through this article, we also focused on the content of media for its audience has changed in this digital era.