Read to understand the principles of PR The nature of PR varies from organisation to organisation according to its needs. There is no ready-made formula for the form or nature of PR. Nature depends on an organisation's resources and aptitude. So, a PR person has to cut their duties accordingly.

Read about a few misconceptions of PR The principles of Public Relations are based on five fundamental pillars, namely- 1. Truth- The basis of honest communication. 2. Service- There must be a commitment to your profession 3. Public Interest - Public Interest should be the core of your professionalism. 4.

To Understand more on what Public Relations is read- Basic Elements of PRThere are many myths and misconceptions about PR. Here are some of the common myths about Public Relations. 1) Myth: Any Press is Good Press--No, it is not so. Any publicity may not be good publicity. The negative